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Toyota Motor Europe awards O’Callaghan Toyota Kanturk with Ichiban Award

The winners were announced at the Ichiban 2019 event Lake Geneva
The Toyota Ichiban award is exclusively reserved for retailers across Europe who excel in terms of customer service.

Above from left: Steve Tormey Chief Executive Toyota Ireland, Dr Johan van Zyl President and CEO Toyota Motor Europe, Con O’ Keeffe Dealer Principal O’ Callaghan Motors, Kathleen O’ Keeffe O’ Callaghan Motors, Matt Harrison Executive Vice President Toyota Motor Europe.

“We are honoured to receive the Ichiban Award for excellence in customer satisfaction amongst European Toyota retailers. It’s a reflection of the commitment of all at O’Callaghan Motors”

Con O’ Keeffe Dealer Principal at O’ Callaghan Motors


‘Ichiban’ is the Japanese word borrowed from ‘Okyakusama Ichiban’ which means ‘Customer First’, with ‘Ichiban’ meaning ‘first’ or ‘number one’. The Toyota Ichiban award is exclusively reserved for retailers across Europe who excel in terms of customer service and a Customer First approach.

The 2019 Ichiban Best Retailer Awards were held at Lake Geneva on June 5th 2019, gathering the 45 retailers that demonstrate what it takes to be the ‘Best Retailer in Town’.


During the ceremony President and CEO of Toyota Motor Europe, Dr Johan van Zyl, recognised all retailers assembled for their outstanding achievement. He stressed the importance of listening to the customer’s voice and creating a personalised experience for every customer who connects with our brand.


“The customer is at the centre of all our key business decisions. Everyone gathered here today has demonstrated throughout Europe that ensuring complete customer satisfaction is pivotal in our daily activities”

Dr Johan van Zyl, President & CEO of Toyota Motor Europe


Guest of honour at the 2019 Ichiban Awards was Toyota’s very own South African Paralympian, Tyrone Pillay. Taking a break from his 2020 Tokyo games training and job at Toyota South Africa to meet the retailers.


“You are Europe’s gold medallists of the retail word”

Tyrone Pillay, South African Paralympian


Over 2,500 European Retailers compete for the honour to be one of 45 Ichiban winners each year, demonstrating a unique approach and a commitment to a Customer First mind set.

Ichiban 2019 Group Photo

Above: Toyota Ichiban 2019 group photo at Lake Geneva.